Simpsons Wine Estate is situated in the Elham Valley, an unspoiled seam in the North Downs of Kent, where the contours of the land, the climate, and the soil are excellent for viticulture. The intensely lime-rich chalk soil forms part of the same chalk ridge that stretches from southern England through Champagne to Burgundy. The Guyot pruned vines are trained on vertical foliage wires to help with canopy management. The Pinot Noir vines are planted at a density of 4,200 per hectare from the revered Burgundy 115 clone. They are grown on south-facing slopes, ensuring heat accumulation during the day and cold air drainage at night. The vineyard is less than eight miles from the coast, providing a crucial maritime influence insulating the fruit against intense temperature variations. Grass cover crops between the rows encourage biodiversity within the vineyard. Pruning and harvesting occur by hand, and are signed up for the Wine GB Sustainability Scheme.