Alfredo Prunotto founded his business in 1922 and was one of Piemonte’s most dynamic exporters until his retirement in 1956. The company passed then to Prunotto’s friend Beppe Colla, now a revered winemaker and one of the founding fathers of modern Piemonte. His defining moment was the decision in 1961 to bottle single-vineyard, or “cru”, wines from the finest sites – a practice that is now the norm in the region. Those wines were made from boughtin grapes, but in the 1990s, the current owners, the Antinoris of Tuscany, extended the Prunotto holdings, including plots in the outstanding Bric Turot and Bussia vineyards. Barolo Cerretta and Barbaresco Secondine augmented the range of crus two decades later. Since 2014, there has been a stylistic change and a further uplift in quality: Prunotto now makes some of the purest and most aromatic Nebbiolos in the region, as well as satisfyingly concentrated and deftly balanced Barberas.