In 1998, Carlos San Pedro, still only 25 years old, created Bodegas y Viñedos Pujanza with the idea of returning to their roots. His eyes were fixed on the vineyard, the zone’s growing conditions, and the particular features of each vintage. It was about returning to fresher and more subtle wines with good backbone, elegant wines with a balanced, pleasant mouthfeel, perfect for laying down. New traditional Rioja wines with a distinctive vision as the starting point. 
Bodegas Pujanza is located in Laguardia, in the heart of the Rioja Alavesa and at the feet of the Sierra de Cantabria. A place where the altitude begins to be regarded as the limit for grape growing. It is hard to understand Carlos San Pedro without Laguardia. As time passes, he has come to recognise that the place, the district in which the vineyard is
located, must mark the personality of Pujanza wines. The climate, the soils, and the know-how passed from generation to generation. Pujanza currently works 40 hectares of vines, all within the boundaries of Laguardia. Carlos San Pedro aims to continue searching for those special vineyards destined to be the source of wines with their own personality.