The vineyard is approximately 100 meters above sea level, with high average temperatures and medium-low rainfall. The soft soil layer is clayey and quite thin, with a good presence of rocks. The grapes are harvested during the first week of September when they have reached optimal ripeness.

In 1962, 19 vine growers from San Marzano whose families had farmed the land for generations combined their efforts to establish 'Cantine San Marzano'. Through the decades, this cooperative has grown significantly, attracting over 1,200 top-quality vine growers. They produce elegant wines that pay homage to the ancient Apulian wine traditions using modern and technologically advanced vinification techniques. The fusion of time-honoured tradition, passion, and contemporary techniques enables this winery to produce wines with distinctive varietal and regional characteristics while reflecting the local terroir. In 2021, San Marzano was awarded the ‘Cooperative Winery of the Year Award’ by Gambero Rosso.